MIGROS SWITZERLAND - COOPERATIVE

1.Migros is legally organized as a federation of consumer cooperatives known as the Federation of Migros Cooperatives (FMC). Its statutes define Migros as: A cooperative, not a corporation Owned by over two million members Composed of 10 regional cooperatives Governed democratically through elected bodies The FMC coordinates all group activities, defines strategy, and represents the Migros Community publicly. 2. Core Mission Migros is Switzerland’s largest retailer, largest supermarket chain, and largest private employer. Its mission is rooted in: Affordable pricing Community benefit Cooperative ownership Social responsibility It is often called “the orange giant” due to its iconic branding. 3. Organizational Structure Migros is much more than a supermarket. It is a diversified ecosystem that includes: A. The Federation of Migros Cooperatives (FMC) Sets strategy Coordinates national operations Oversees group-wide initiatives B. Regional Cooperatives Operate local stores Source regional products Maintain community ties C. Migros Supermarket Ltd (Migros Supermarkt AG) Provides centralized services for supermarkets Ensures standardization, scaling, and cost efficiency D. The Migros Group Companies Migros also owns or operates: Migros Industrie (food manufacturing) Migros Bank (financial services) Hotelplan Group (travel agency) Trading companies Foundations (cultural, educational, social) This makes Migros one of the 40 largest retailers in the world. 4. Services Migros Provides Migros delivers a wide range of services across Switzerland: Retail & Consumer Goods Supermarkets & hypermarkets Private-label food and non-food products Electronics, books, home goods, petrol Financial Services Migros Bank: consumer banking, mortgages, savings Travel & Leisure Hotelplan Group: travel agencies and tourism services Industrial Production Migros Industrie manufactures food and consumer goods for Migros and international markets Community & Social Services Migros invests heavily in: Cultural programs Education Community development Sustainability initiatives These are part of its cooperative mandate. 5. Governance & Legal Operations Migros’ legal and governance teams support: Joint ventures Acquisitions Healthcare retail partnerships (e.g., with Zur Rose pharmacies) This reflects Migros’ role as a major economic actor beyond retail. 6. Loyalty & Customer Ecosystem Migros operates Cumulus, one of Switzerland’s largest loyalty programs, integrated with: Mobile apps AI-driven personalization Sustainability incentives This ecosystem strengthens customer engagement and brand trust. ⭐ In Summary Migros is not just a supermarket — it is a national cooperative institution that: Shapes Swiss retail Provides banking, travel, industrial, and community services Operates under democratic cooperative statutes Reinforces social and cultural life in Switzerland Functions as one of the world’s major retail groups